Most web development companies start with the information their clients want to impart. Working with marketing and/or IT departments, they formulate a site plan and begin to gather content. After all, the client knows what their customers want and need to know, right?

Not really. You’d be surprised at how perceived user activity differs from real customer interfaces. We’ve got the analytics and reports to prove it.

Before we design a website, we establish precise user personas. We learn everything we can about who your most important users are and how they’d like to interface with your site. You might say we build your site from your customers up.

The result is a more user friendly, customer engaging, search engine optimized, measurably more effective website.

Before you embark on a new website design, make sure the intent is to establish a conversation with your site visitors not just talk at them. To do that, you’ve got to know whom you’re trying to engage and what they’re looking for in your web relationship. (Sounds like a dating service, doesn’t it?) Once you know that, your website can be designed to truly meet user needs and experiences.  (Then they’ll look forward to seeing you again.)